Buddy Valasro, Ron Ben-Israel, Mich Turner, and Roland Mesnier headline 3 days of cake, sugar and everything in between at The Americas Cake & Sugarcraft Fair!
Satin Ice – a world-industry leader in premium rolled fondant cake icing, established in more than 65 countries – is hosting The Americas Cake & Sugarcraft Fair (TACSF) September 18, 19, and 20 at the Orange County Convention Center in Orlando, Fl. The highly anticipated show is expected to attract 30,000 trade professionals and cake enthusiasts from around the world – including many from the bakery, pastry and in-store supermarket cake industries – and more than 150 exhibitors in its inaugural year.
The international cake and sugarcraft expo – open to both trade and the public – will feature a jam-packed schedule of lively stage presentations; Cake Central’s Sugar Arts Fashion Show, filled with cake costumes and edible ensembles; a Live Global Cake Challenge, where 10 international teams will battle for top honors; traditional cake competitions for contestants across skill levels; and more than 75 hands-on classes and demonstrations taught by the world’s best cake designers.
Attendees will also be treated to multi-day appearances by celebrity guests like Buddy Valastro, star of TLC’s “Cake Boss;” Roland Mesnier, former executive pastry chef to the White House; Mich Turner, cake artist to the Queen of England; and Ron Ben-Israel, renowned for his $10,000 cakes, who will speak on “How to Cater to High-End Clients.”
Other show-stopping highlights include a wedding zone for “I do” inspirations and the latest cake and wedding trends; a chocolate zone, exploring the finest in gourmet chocolate making and modeling; a kids zone, for a yummy interactive experience for budding cake artists; and a sugar arts zone for a sweet introduction to sugar art.
“The cake design and sugarcraft industries are relatively young in the United States in comparison to other countries, but the popularity of these crafts are growing exponentially,” said Kevin O’Reilly, founder of Satin Ice and TACSF. “Satin Ice is celebrating the rise of this cultural phenomenon with The Americas Cake & Sugarcraft Fair, which will bring together the most passionate group of industry professionals, hobbyists, and consumers from around the world for three days of unforgettable discovery and showmanship.”
Registration for hands-on classes, demonstrations, competitions, Cake Central’s Sugar Arts Fashion Show, and admission is now available. An early-bird admission special will be available through June 1: one-day badges will be on sale for $45; 2-day badges will be $70, and 3-day badges will be $95.
Partners and sponsors of The Americas Cake & Sugarcraft Fair include Cake Central; Ateco; DecoPac, Edible Artists Network, and American Cake Decorating.
For more information about exhibitor opportunities, exclusive, customizable sponsorship packages, and further details and updates, visit www.cakefair.com. For exclusive contests and news, follow TACSF on Twitter, Facebook, and Instagram (@cakefair).